I've created every Easter toolkit for Waitrose to use across product and packaging. The toolkits are an essential element in providing a cohesive and joined up look across a seasonal category. This was the most recent toolkit for Easter 2018.
Illustrations - Bethan Janine
Art direction
Children's Easter craft kits
Photography - Gerrit Buntrock
Concept and research
My theme for Easter 2018 was 'Welcome back to colour after a long grey winter'. The line drawing illustration style was deliberately chosen to appeal to both adults and children.
