I created the very first Waitrose Halloween toolkit in 2012. The toolkit proved to be a great success, influencing product, packaging and point of sale design and led to continual year on year category growth. It ran for an unprecedented 6 years.
Illustrations - Melvyn Evans
Art direction
Fancy dress and children's craft kits
Photography - Gerrit Buntrock
Concept and research
The brief required an identifiable set of Halloween characters that appealed to children, were easy to identify and unique to Waitrose. The palette was simple and strong to aid navigation.
